The IVARA blog
Notes from our kitchen.
Recipes, kitchen tips, our story, and what we’re testing next. Move your cursor through the powder.
Featured · Article · 2 min read
It started with tears
Not the emotional kind, but the ones that come while chopping onions. How one everyday thought became IVARA.
Read the story- Keep the recipe. Skip the chopping board.
- Real produce, dried and ground.
- A spoon, not a knife.
- Pink dosa, no pink hands.
- Start small, taste, add more.
Everything we’ve written
All posts.
Article, 16 Sep 2026
Five weekday breakfasts, no chopping board
One for every school morning, each ready in fifteen minutes or less.
“Keep the recipe. Skip the chopping board.”
Newsletter, 8 Sep 2026
Letter no. 2: pink dosa season
Why beetroot goes in the batter, not on the tawa. Plus news from our kitchen.
Article, 5 Sep 2026
How much powder equals fresh?
A quick guide for swapping fresh vegetables for IVARA powders in the recipes you already cook.
Article, 30 Aug 2026
Keeping your powders fresh
Three habits that keep colour and aroma bright to the last spoon.
In development, 28 Aug 2026
What’s in the test kitchen
The powders we’re trying next, and how a new product goes from idea to pouch.
Newsletter, 20 Aug 2026
Letter no. 1: hello from our kitchen
Our first letter: the four powders, the recipe guide, and what’s coming next.
From our kitchen
Six tips we swear by.
- 01
Start small
Powders are more concentrated than fresh vegetables, because the water is gone. Taste, then add a pinch more.
Read more - 02
Use a dry spoon
Never the one that has been in the dal. A drop of water is what makes powder clump.
Read more - 03
Low heat, last minute
Add onion and garlic powder to warm oil on low heat, or stir them in at the end. They cook in seconds.
Read more - 04
Batter, not tawa
Beetroot goes into the dosa batter, not onto the tawa, so the pink spreads evenly and stays bright.
Read more - 05
Seal it every time
Press the zip shut after every use. Air and moisture are what dull the colour and aroma.
Read more - 06
Keep it cool
Store pouches away from the stove and the window. Heat and sunlight fade them faster.
Read more
Recipes from the blog
What to make tonight.
Cook along with
One spoon instead of…
From the test kitchen
What should we make next?
Every new powder is tested in our kitchen first, then for safety and nutrition, before it is packed. Tell us which powder you’d like, or what you’d cook with it, and we’ll make the most-asked-for one next.
The IVARA letter
One letter a month.
A new recipe, one kitchen tip, and first word on new powders. Nothing else.
Read past letters